Live Session · Starts Monday, May 11, 2026

The 5-day AI sprint for capital raise marketing.

5 days. 90 minutes a day — less than your happy hour, less than an extended lunch. Listen in the car. Hit it at the gym. Trade one Netflix night for the homework. By Friday afternoon, you've shipped a complete AI-powered raise marketing system.

Only 10 founders per month. Once the seats are gone, the next session is a month away.

Join the May 11th SessionSee the curriculum
✓$500 to reserve✓Pay rest only if it delivers✓10 founders / month
Curriculum

Mon–Fri. One workweek.

  • MondayFoundation, Visuals & Copy
  • TuesdayPitch Deck & Web
  • WednesdayAds
  • ThursdayOutreach Automation
  • FridayIntegration & Launch
The problem

Capital raise marketing
is stuck in 2018.

The decks look the same as they did a decade ago. The investor emails read like form letters. The ad creative is outsourced and forgotten.

Decks take 6 weeks. Ads cost too much and underperform. Investor email is generic and the open rates show it. Founders end up hiring an agency for $40K, get a strategy doc, and still have to build the assets themselves.

AI changes all of it — but most founders don't know where to start. Which tools? Which prompts? What workflow? Five days from now — Friday, 4pm CT — you'll have answers, a deployed landing page, ads ready to launch, and outreach automation sending. That's what this sprint is.

Curriculum

Five days.
Monday to Friday.

90 minutes a day, live on Zoom — mornings Mon–Thu, afternoon for Friday Demo Day. ~2 hours of async build time after each session. Recordings posted same day. By 2:30pm CT Friday you'll have shipped a complete AI-powered raise marketing system.

Monday

Foundation, Visuals & Copy

01
Live: 90 min, 9–10:30am CT
  • Kickoff + intros
  • AI stack overview + Claude Project setup
  • Midjourney workflow for investor visuals
  • Copywriting framework + the 5-prompt investor email sequence
Async build time
  • Build a Claude Project loaded with your docs
  • Generate hero image + 6 deck visuals + 3 ad creatives
  • Draft 8-email investor sequence
Ship by EOD

Claude Project + visual asset pack + email sequence draft

Heaviest day — Monday energy is highest, people are fresh.

Tuesday

Pitch Deck & Web

02
Live: 90 min, 9–10:30am CT
  • Pitch deck narrative rebuild
  • Claude Code crash course
  • Investor landing page structure
  • Vercel deploy walkthrough
Async build time
  • Rebuild your pitch deck using the new narrative
  • Build and deploy a landing page to a live URL
  • Connect the form to GHL
Ship by EOD

Rewritten deck + deployed investor landing page on a real URL

The 'holy crap, I just built that' day — landing page goes live for real.

Wednesday

Ads

03
Live: 90 min, 9–10:30am CT
  • Reg D / Reg A / Reg CF compliance line for paid ads
  • Meta audience setup for accredited investors
  • AI-generated ad creative — 30-variation workflow
  • Hook library + scaling framework
Async build time
  • Build 10 ad variations + 3 audiences
  • Draft a 30-day media plan + budget allocation
Ship by EOD

10 ads + 3 audiences ready to launch + a 30-day media plan

Optional 60-min office hours at 4pm CT for stuck moments.

Thursday

Outreach Automation

04
Live: 90 min, 9–10:30am CT
  • Apollo + EDGAR investor sourcing
  • n8n basics — build one workflow live together
  • Personalized cold email at scale
  • AI-powered investor research briefings
Async build time
  • Build an n8n workflow for lead sourcing + outreach
  • Set up the CRM template
  • Generate 25 personalized investor research briefings
Ship by EOD

Working outreach automation + CRM + 25 briefings ready to send

Friday — Demo Day

Integration & Launch

05
Live: 90 min, 1–2:30pm CT
  • Each member presents (5 min): deck, landing page, system walkthrough
  • Live group + Dawson feedback
  • Final hour: everyone launches — campaigns go live, outreach starts sending
  • Send-off + 21-day Slack window kicks off
Async build time
  • Morning (9am–12pm): connect everything end-to-end
  • Test the full flow with a fake lead
  • Final polish on deck + landing page (Slack open for stuck moments)
Ship by EOD

A complete, deployed, live AI-powered capital raise marketing system

Friday afternoon by design — productive panic + you ride the high into the weekend.

What's included

Everything you need to run the system

  • Mon–Fri live workweek sprint, 90 min a day, taught by Dawson
  • Friday Demo Day — present, get feedback, launch live with the group
  • All session recordings + prompts (rewatch on your schedule)
  • 21 days of private Slack support + office hours with Dawson after
  • All working prompts, n8n workflows, and Claude Projects
  • Templates: deck, landing page, email sequence, ad scripts, investor briefings
Fit check

Who this is for

You're a fit if…

Right for you

  • You can commit 90 min a day live Mon–Fri, plus ~2 hours of build time after
  • You're actively raising or planning a raise in the next 6 months
  • You're the founder, GP, or marketing lead — you make the calls
  • You'd rather build it yourself than hire an agency
Skip this if…

Not for you

  • You can't clear the week — this isn't a side-of-desk course
  • You want a self-paced course you'll get to "eventually"
  • You want done-for-you — this is build-with-me
  • You're a marketing agency looking to resell this
How payment works

Pay once it's delivered.

May 11 – 15, 2026 · 10 seats only

The 5-Day Sprint

$500deposit
Reserves your seat now.
$500 due to reserve your seatHolds 1 of 10 seats. We don't refund no-shows.
$500 due Day 5 (May 15)Charged after Demo Day. Refundable if you completed the work and it didn't deliver.
Reserve my seat — $500 deposit

This is how much we believe the sessions can impact your capital raise: we charge the $500 balance Friday after Demo Day. If you completed the work — attended live or watched every recording within the session week, shipped the daily homework, and presented at Demo Day — and the system didn't deliver, email me and the $500 is refunded. Either way, the $500 deposit holds your seat — we don't refund no-shows.

About Dawson

The person
teaching this

I've spent the last decade in capital raise marketing. Started as the in-house growth lead for a Reg A+ issuer, then built marketing systems for 200+ raises across Reg D, Reg A, and Reg CF — from $500K seed rounds to $75M Reg A+ offerings.

The thing nobody tells you about raising capital: the marketing is half the work and most founders treat it like an afterthought. Decks take 6 weeks. Ad creative gets outsourced and comes back generic. Investor emails sound like they were written by a lawyer.

In 2024 I started rebuilding everything around AI — image generation for hero shots, prompt libraries for investor copy, n8n workflows for ad iteration, custom GPTs for due diligence prep. The decks I used to spend 3 weeks on now take 3 days. The ad creative outperforms the agency work. The investor emails read like a person wrote them, because the prompts I built are good.

This sprint is the system I use, in your hands, in one workweek. Mon–Fri, head down — you walk out Friday afternoon with prompts, workflows, templates, and a complete set of working assets for your raise. Plus 21 more days of Slack and office hours to grind through whatever's still in your way.

Dawson Russell
Frequently Asked

Common questions

How much time will this actually take?

About 20 hours across 5 days. Live sessions: 90 minutes a day. Mon–Thu at 9–10:30am CT. Friday Demo Day at 1–2:30pm CT. Plus ~2 hours of build time each afternoon. Block the workweek like you'd block a conference.

Is this self-paced?

No. Mon–Fri live workweek sprint. Block the calendar. The homework is yours to do at the pace you can sustain, but the classes are live and the energy of doing it together with a small group of issuers is the whole point. If you can show up live (or hit the recording the same evening), you're fine.

What if I miss a session?

Every session is recorded and posted within an hour of wrapping. You can rewatch any time. Live is where the questions get answered in real time — that's where the value is — so do everything you can to be there.

What happens after the 5 days?

You get 21 more days of private Slack support and office hours with me. Bring your asset reviews, stuck points, campaign questions — I'll work through them with you while your raise goes into market.

How does the $500 deposit work?

Your $500 reserves your seat. We only open 10 seats per session — once they're gone, they're gone. The $500 balance is charged automatically after the session ends. Total commitment: $1,000.

When and how is the $500 balance charged?

Friday afternoon — we charge the card on file as soon as Demo Day wraps. If you completed the work (attended live or watched every recording within the session week, shipped the daily homework, and presented at Demo Day) and the system didn't deliver, email me and I'll refund the $500. If you skipped the training, you owe the balance — you took a real seat that someone else couldn't have.

What software do I need?

A browser, a Meta Ads account, and accounts at the AI tools we use (Claude, ChatGPT, Midjourney, Vercel, n8n, Apollo). Full setup list goes out on signup so you can have everything wired before Monday morning.

Who is this for?

Capital raise founders, GPs, and issuer marketing teams who are actively raising or about to. Not for agencies, service providers, or anyone trying to do this on the side of a full-time job — clear the workweek or skip this round.

What's the refund policy?

Two parts. (1) The $500 deposit holds 1 of 10 seats — we don't refund no-shows because you took a real seat another founder couldn't have. (2) The $500 balance is charged after Demo Day; if you completed the work and the system didn't deliver, email me within 7 days and I'll refund it in full. "Completed the work" means attended live (or watched every recording within the session week), shipped the daily homework, and presented at Demo Day.

Is this tax-deductible?

For most founders running a capital raise, yes — it's a marketing expense. Talk to your CPA.

Starts Monday, May 11, 2026

Five days from now,
your raise marketing looks different.

Only 10 founders per month. Once the seats are gone, the next session is a month away. Founding member pricing — future sessions will be priced higher.

Join the May 11th Session

$500 holds your seat (10 per session). The $500 balance charges Friday after Demo Day, refundable if you completed the work and it didn't deliver. We don't refund no-shows.