A field guide to building with AI
I put new AI
to work.
In a real business.
I’m Dawson. I run an agency, build apps, and test what the newest models can actually do. These are my notes from the work.
The notebook is open
Less theory. More doing.
AI IN PRACTICE
The work between “can you?” and “done.”
A client request, an AI assistant, and a different kind of workday.
BUILDING IN PUBLIC
A sales call should start something.
The follow-up workflow I’m building for my agency.
CREATIVE WORK
I still love the blank page.
New tools. The same pull to make something worth seeing.

The person behind the notes
I love creating.
That part hasn’t changed.
Agencies. Apps. Films. I like taking an idea and making it real.
AI is changing how I do that. This is where I share the experiments, the useful bits, and the things I’m still figuring out.
A little more about me ↗Beyond the inbox
Some stories need
a bigger screen.
Brand films, launch campaigns, and creative experiments.
Explore the film work ↗Keep a seat at the workbench
Come build with me.
Real work. Useful experiments. Straight to your inbox.