Award-winning,AI-powered brand films.
Cinematic brand films, written and produced at the cutting edge. The work agencies take months to ship — done in weeks, without compromise.
Dawson Russell is a full-service, AI-native film studio based in Austin, Texas. We partner with brands and founders who have something worth saying — and tell their stories with cinematic ambition, original craft, and the speed of the new tools.
Call it a brand film, an ad, a product demo, a launch campaign, a founder story, an anthem. We call it something else: a moment people remember, share, and act on. Ventures of every size, every category, every walk of life are welcome here.
Recent work.
A short list of recent projects. Full reel available on request.
Live on it with Rego-Brix.
A product-launch brand film for a fictional Boxabl moon division — Rego-Brix habitats, lunar ovens, and a round of golf on the surface.
The Housing Market is F*****
A blunt cultural read on the housing crisis — and the case for Boxabl as the answer.
The pitch is coming for you.
A spec brand spot positioning Soccer.com as the heartbeat of the sport — the gear, the culture, the obsession.
#47291
A Netflix-doc style interview. Except the subject is a cow. She made the cut, and she knows it.
The process.
Three phases from brief to finished campaign. Every project is full-service, end-to-end.
Strategy
We lock the idea before a single frame is generated. The concept, story, and full shooting script are written with you — then translated into a shot-by-shot blueprint with locked visual direction.
- →Concept development
- →Story & script
- →Art direction & visual style
- →Storyboard & shot list
Production
Every shot is generated, directed, and assembled with the same craft as a traditional set — just a different camera. Voice, music, and sound design are all original, scored and mixed for the film.
- →Image & video generation
- →Voice casting & voiceover
- →Original music composition
- →Sound design & SFX
- →Editing & color grading
Delivery
You get the hero film plus everything you need to actually run the campaign — vertical and square cut-downs for every platform, key stills, and a finished package ready to ship.
- →Master cinematic cut
- →Vertical & square social cuts
- →Key art & stills
- →Captions for every platform
What clients say.
"OMG f*cking legend. Well done. Will blast this sucker. Surprisingly I have no other comment. Love the Boxabl shoutout snuck in too. Dang."
"Looks like a Super Bowl spot. Genuinely some of the best creative we've ever run."
"Dawson rewrote what I thought an ad agency was supposed to be. We won't go back."
Got a story to tell?
Brand film, ad, product launch, founder story — whatever you're trying to make, send us a quick brief. If it's a fit, we'll reply within 48 hours with next steps.