The brief
Boxabl makes foldable, factory-built modular homes. Their core insight — that great architecture should ship flat and unfold on-site — is one of the most underrated ideas in construction. They needed a campaign that made that insight feel as ambitious as it actually is.
The approach
Take the Boxabl product DNA (flat-pack, fold-out, interlocking) and apply it to the most extreme construction problem on the table: building radiation shielding on the Moon. The result is Rego-Brix — a fictional lunar adaptation of Boxabl's technology that lets the audience experience the company's actual capabilities through a cinematic, deadpan-comedy ad.
The work
The comedy lives in the contrast — prestige cinematography, absurd content.
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Behind the scenes
Sixteen shots, generated across Veo, Sora, and Kling, edited in Final Cut Pro, scored with original high-energy rock. Each shot was prompt-engineered for photoreal cinematic style at 24fps with 35mm film grain.
Sample prompt (Shot 1, the eulogy):
Cinematic wide shot on the lunar surface at dusk, Earth glowing massive on the horizon. A Tesla Optimus robot in a small black bowtie delivers a eulogy beside a casket-shaped lunar landing capsule. Behind him, a second Optimus dabs its visor with a folded white handkerchief. Headstone reads HE FORGOT THE SHIELDING. Slow dolly push. Shot on 50mm lens, shallow depth of field, 35mm film grain, 24fps.
Results
To be added.